Valle del Rock Fest

Brand Experience & Campaigns

Cultural initiative in Boyacá that combined the evolution of an existing identity with pieces for web, social media, posters, merchandise and live broadcast. The Mobile Stage Unit extended the experience beyond a single physical point. How can a festival identity travel from public space to stage, social channels and live broadcast without losing its pulse? We evolved the visual language across campaign pieces, mobile-stage applications, merchandise and camera direction. The system was designed for both physical scale and screen rhythm, keeping the experience coherent as the audience moved between city and broadcast. A cultural experience that extended beyond the venue and reached people through multiple forms of participation.

Client

Valle del Rock

Year

2021

Role

Art Director, Broadcast Lead & Camera Director

Result

~20,000 attendees · 152,614+ social impressions

What we didWe adapted the brand across channels, developed the Mobile Stage Unit, and directed the cameras and live broadcast.