Discipline 04
Brand Identity
The Ordering Eye
Order that does not announce itself.
- 01Positioning and verbal direction
- 02Identity systems and visual language
- 03Guidelines for consistent application
Selected work
Projects through
this discipline.
Lexo Legal
Lexo Legal
A brand and digital experience for learning law — a legal-education ecosystem integrating identity, an education platform, multimedia content and communication strategy.
What we didWe defined the identity and communication system, art-directed the platform and digital channels, and shaped a user-centred learning experience from content to interface.
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Autorun D+C + RetroPro
Fiesto Feroz
A new brand to make a region's energy visible — festival identity, activation and an integrated campaign for a music festival in Sogamoso, Boyacá.
What we didWe led creative direction and built the identity system, communication strategy and graphic applications -- including the Mobile Stage Unit concept.
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Colombia
Maderex TK
A working identity for a material business, designed to remain recognizable from forest and workshop to fleet, signage and desk.
What we didWe defined the identity architecture, visual system and application guidelines so the brand could be deployed consistently by internal teams and suppliers.
Read projectWorking principle
The concept is not a decorative title. It is the test each decision must pass: proportion, use and the system around it.
Each discipline has its own voice. The structure is shared.
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